Design to attract and influence

My love for graphic design is foundational to my identity as a designer. It shapes the way I view typefaces, colors, spacing, padding, and negative space. I began my journey in print media at a newspaper, where I honed my craft in a unique way.

This experience naturally spills over into my digital work, applying the same principles to create designs that influence and inspire.Think about a beautifully designed poster for a music festival—how does it make you feel? Does it make you want to attend, or not? When you see a logo or an entire brand identity, does it make you want to be associated with the product? Graphic design, like all forms of design, should move and influence us.

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